Our story started 1907, when Mohammed H. Farsi introduced jewelry to the region only to become a pioneer of jewelers in Makkah city. Since then, Farsi has been in the same business and still holds the title of Jewelry Deanship in both Jeddah and Makkah. Today and four generations later, the name has developed through excelling and delivering consistent product of the same trusted message since 1907. We pride ourselves in our craftsmanship and honesty to deliver our promised quality, which has advanced us through our long journey with the generations' trust, and we look forward to keeping our promise in our prosperous future ahead. To ensure delivering the best pieces and diamonds, Farsi has partnered with IGC since 1951, mastering the artistry with European craftsmen polishing in most unique way, giving our diamonds unmatched shine and brilliance, and guaranteeing that each diamond was conflict-free, natural, and never been altered or treated.